Advancing Research is coming back in 2024 - and this time we're in-person!

Why Isn’t Your UX Approach Going Viral?: A Mathematical Model

We’ll take a look at how UX propagates within organizations using a viral model ( a modified SIR model to be more precise ). We’ll look at such questions as:

  • Does it simply need more time?
  • Is the transmission rate/function the problem?
  • Is part of the organization effectively “inoculated” against UX?
  • and how, when and where to track progress

While getting UX into an organization isn’t as simple as solving a set of differential equations, we hope to show you that doing just that might be a useful step in getting insights into what might work and what might not.