Theme 3: Advancing Our Practice
Curated by Jamika Burge
Research is now omnipresent. Every modern organization has a research practice, and with increased democratization of research comes a huge level of responsibility. That means we need to evolve to include new practices, while sticking to the core pillars that define good research. But, which practices are sacred and which need to be changed? How do we stay innovation-driven, yet focused on socially-relevant experiences? And how do we ensure the kinds of insights we’re generating are at once inclusive and representative? The solution is right in front of us: by celebrating the rigorous, human-centered focus that informs research practice, we can ensure responsible research and tell a more holistic story.
Sessions (more to come)
- The Joys and Dilemmas of Conducting UX Research with Older Adults (Amanda Kaleta-Kott)
- The challenge of familiarity: when users prefer poorly designed experiences (Paula Bach)
- Advanced Concept Testing Approaches To Guide Product Development and Business Decisions (Michaela Mora)
- The Art and Science of Interrupted UX (Marc Majers and Tony Turner)