Mac Smith
Head of Cross Portfolio Research, Google Search and Assistant

Mac Smith is the Head of Cross Portfolio Research for Google Search and Assistant. Mac leads research organizations that solve complex customer-facing business challenges that intersect market research, user research, and data science.

Mac previously led research for Google’s Search Products, UX programs at X, the Moonshot Factory (fka Google X), and Microsoft Game Studios. Mac holds a PhD and a Masters in applied experimental psychology.

Sessions by Speaker
Measuring Up: Using Product Research for Organizational Impact
Friday, March 12, 2021 | 11:45am - 12:20pm PT