Product and Research: Day 2

Session Details
  • 15 min: Intro and recap
  • 90 min: The first step towards better aligning product and research: Backing out from roadmaps and product plans, Identifying and working within non-negotiable constraints, Working between optimization-level research and discovery-level research
  • Exercise: Understanding and navigating the roadmap
  • 90 min: The second step to better aligning product and research: Getting product teams hands-on with customer research. Making the case for hands-on research, Working with untrained researchers, Common challenges and solutions
  • Exercise: Creating a research guide for non-researchers
  • 15 min: Wrap-up / Q&A