- 15 min: Intro and recap
- 90 min: The first step towards better aligning product and research: Backing out from roadmaps and product plans, Identifying and working within non-negotiable constraints, Working between optimization-level research and discovery-level research
- Exercise: Understanding and navigating the roadmap
- 90 min: The second step to better aligning product and research: Getting product teams hands-on with customer research. Making the case for hands-on research, Working with untrained researchers, Common challenges and solutions
- Exercise: Creating a research guide for non-researchers
15 min: Wrap-up / Q&A
