- 30 min: Intro and icebreaker
- 60 min: Diagnosing common misalignments between product and research
- 60 min: Group exercise: Seeing the same insight(s) from different angles
- 30 min: Introducing and summarizing two complementary steps to better aligning product and research: Backing out from roadmaps and product plans, and getting product teams hands-on with customer research
- 30 min: Wrap-up / Q&A
