Designing for Behavior Change: Day 2

Wednesday, February 24, 2021 | 12:30pm - 3:00pm PT
Amy Bucher
VP of Behavior Change Design, Mad*Pow

Why do people want to do this, anyway?

  • The psychology of motivation & basic fundamental needs
  • The designer’s dilemma: Finding the overlap between your goals and users’
  • Designing for choice