Natalie Hanson has been working and researching at the intersection of business strategy, technology, social science, and design for fifteen years. She is currently a Principal at ZS, where she leads the User Experience practice. The UX team at ZS engages in research and human-centered design for enterprise software and custom client solutions. As an anthropologist, Natalie’s research has focused on work practices and work environments. She has a special interest in how institutions respond and transform in response to macro-economic, industry, and regional trends, and how the resulting organizational changes affect the lives of employees. You can learn more about Natalie at http://www.nataliehanson.com, and more about the online community of ethnographers she manages at http://www.anthrodesign.com.