In theory, product and research should be best friends. In practice… not so much. Too often, researchers feel dismissed and marginalized by product teams that seem more focused on hitting deadlines than on activating insights. Meanwhile, those product teams struggle to balance customer insights with executive demands, ultimately making compromises that leave nobody happy. This fun, fast-paced workshop will explain why one team’s game-changing insight is another team’s roadmap-obliterating threat—and what to do about it!
What you’ll learn
- Why product and research teams often clash with each other, even when they ostensibly share goals and focus
- How to navigate product roadmaps, and identify non-negotiable constraints upfront
- How to involve product teams in hands-on research
- Common challenges you will encounter along the way, and how to approach them
Who should attend
This workshop is for folks who believe that product teams can and should care deeply about customer insights, and want to improve the working relationship between product and research–from either side. This includes researchers, product managers, and anybody caught between the two!