Measuring the user experience is fundamental to improving it, and experience metrics are a great channel to learn from users. A wide variety of approaches, tools, and belief-sets are available for creating, administering, and analyzing experience metrics. What you can do with these is mainly limited by your creativity and ingenuity. Experience measurement can be useful in just about any phase of the development of a product or service. Early on, it can be used to get input from target users. During iterative design and prototyping, experience metrics can be used to get quick feedback about design alternatives. And once a product or service is deployed, you can understand what is going on based on systematically measuring customers’ attitude and behavior. This masterclass is oriented towards practical use, with a strong emphasis on interactive quizzes and real-world examples.
What you’ll learn
- Understand the difference between product and experience metrics.
- Get familiarized with Google’s HEART framework for measuring experience.
- Master practical techniques for tracking experience metrics.
Who should attend
- People involved in product development (designers, researchers, developers, engineers, product managers, product owners, data analysts, BI practitioners).
- Team members interested in, intrigued by, or passionate about Lean Startup or Agile development
- Team members who would like more structure and process around their experimentation, validated learning, and customer development.