If you work on products that are intended to get people to do something differently, then you’ll want to supercharge your design with psychology. By identifying target behaviors and creating motivating experiences that remove barriers and tap into people’s meaningful goals, you’ll create products that are more engaging and effective. Learn about practical psychological frameworks and tools and practice applying them to real world design challenges.
What you’ll learn
- How behavior change design is different from, and can be used to enhance, other UX practices
- A way of thinking about what motivates people, supported by over four decades of academic and applied research
- A basic process for infusing a behavior focus into a design project
- Specific tools and design features that can connect user behaviors to their pre-existing motivations, keeping them more engaged with a product over time
- A behavior science framework for organizing research and prioritizing design features in order to elicit desired user behaviors
Who should attend
The target audience may have some psychology or behavior science background but is not an expert. They work in the UX ecosystem, likely doing research, creating designs, developing content, or making decisions about product scope.