Eye Tracking the User Experience
A Practical Guide
Anticipated: 2013
by Aga Bojko
This book will offer practical step-by-step advice on how to plan, prepare and conduct eye tracking studies, how to analyze and interpret eye movement data, and how to successfully communicate eye tracking findings. In addition to describing the how-to's, this book will also tackle the controversial topic of the proper application of eye tracking to user research, and explain when eye tracking should and should not be used. Whether you have been conducting eye movement research for a while or are just considering eye tracking, this book will answer many of your questions and address frequently encountered challenges.
Eye tracking is at a critical point in its maturity in the user research field. While it is already widely used, there are many questions and misconceptions about how to effectively apply it.
Eye Tracking the User Experience will be the first how-to book about eye tracking for UX practitioners, regardless of their level of experience and eye tracking technology used.
“Eye Tracking the User Experience” Blog
Posted by Aga Bojko on October 12, 2011
By now everyone has probably heard of webcam eye tracking. If you haven't, it is exactly what it sounds like - detecting a person's gaze location using a webcam instead of a "real" eye tracker with all the bells...
Posted by Aga Bojko on June 15, 2011
"Participant-free eye tracking" has been around for a while but is still attracting quite a bit of attention. Websites such as EyeQuant, Feng-GUI, and Attention Wizard allow you to upload an image (e.g., a screenshot of a web page)...
Posted by Aga Bojko on May 18, 2011
To keep up with the developments in research and technology, I have a Google Alert set up for "eye tracking" OR "eyetracking" OR "eye-tracking." The daily email comes to my Inbox at 11:30am, just in time for my browsing...
Posted by Aga Bojko on April 25, 2011
A part of you dies every time you see a heatmap in place of proper data analysis. You have in fact asked an eye tracker manufacturer to remove the heatmap feature from their software. (They didn't.) You used to...
Posted by Aga Bojko on April 20, 2011
Writing about writing isn't hard but the problem is that when you're writing, you have no time to write about that. That's my eloquent excuse for why I haven't posted anything here in a while. I just finished Chapter 3....
