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Eye Tracking the User Experience

A Practical Guide to Research 

Published: December 2013 Paperback: 320 pages, ISBN 1-933820-10-1 Digital: ISBN 1-933820-91-8

by Aga Bojko

Eye Tracking the User Experience

Through case studies and quantitative and qualitative methods, Eye Tracking the User Experience offers practical advice and plenty of examples, and makes the case for when eye tracking is and isn’t appropriate."

—Jeff Sauro, author of Quantifying the User Experience: Practical Statistics for User Research

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

“Eye Tracking the User Experience” Blog

Just in Time for the Holidays

So much has happened since my last blog post. I’ve moved from Chicago to San Francisco. I’ve done research on cheddar cheese, buttons, and fraud reporting. I’ve touched a human brain. I’ve petted an adult cheetah (and he purred). I’ve binge-watched three and a half seasons of The Walking Dead. Somewhere between studying cheese and …

The Truth About Webcam Eye Tracking

By now everyone has probably heard of webcam eye tracking. If you haven’t, it is exactly what it sounds like – detecting a person’s gaze location using a webcam instead of a “real” eye tracker with all the bells and whistles, including infrared illuminators and high sensitivity cameras. Because webcam eye tracking doesn’t require any …

Eye Tracking Without Eyes

“Participant-free eye tracking” has been around for a while but is still attracting quite a bit of attention. Websites such as EyeQuant, Feng-GUI, and Attention Wizard allow you to upload an image (e.g., a screenshot of a web page) and obtain a visualization (e.g., a heatmap) showing a computer-generated prediction of where people would look …

The Most Precise (or Most Accurate?) Eye Tracker

To keep up with the developments in research and technology, I have a Google Alert set up for “eye tracking” OR “eyetracking” OR “eye-tracking.” The daily email comes to my Inbox at 11:30am, just in time for my browsing lunch (more fun than a working lunch, less fun than a non-working lunch). Today, nine out …

You Are a *Real* Eye Tracking Researcher If…

A part of you dies every time you see a heatmap in place of proper data analysis. You have in fact asked an eye tracker manufacturer to remove the heatmap feature from their software. (They didn’t.) You used to think eye tracking was cool but that was like ages ago. Your old eye trackers were …