Alla is the CEO of SPOKE & WHEEL, a culture design company that helps organizations build cultures of safety.

She is a culture designer & author who has incorporated her design background with the principles of neuroscience, positive psychology, and relationship research to offer the most customized and compassionate cultural solutions available.


In her book, A Culture of Safety: Building an Environment for People to Think, Collaborate, and Innovate, Alla delves into the tools, practices, and rituals that help leaders create physical, emotional, & psychological safety.