Jenny Price is a dedicated design leader, designer, strategist, and DesignOps Lead for the Digital Growth & Commerce team at IBM. The Digital Growth & Commerce design team drives innovation at IBM, one of the enterprise digital information technology leaders in the world, and creates the next generation IBM.com experiences to help users while driving business results. This team leads the strategic and implementation direction and design system for IBM.com transforming the way IBM does business digitally across the enterprise.

Jenny has worked professionally within the field of design and innovation development for over a decade for numerous clients dedicated to the healthcare industry, higher education, and more. She has extensive experience leading large-scale distributed design teams and programs. Jenny is an advocate for the design profession and designers serving in numerous national leadership positions within AIGA, the professional association for design.