Verizon

Verizon Design is a growing, global team of designers, content strategists and UX engineers. We create meaningful, human and responsible experiences that build valuable relationships. We work in multidisciplinary teams to launch and continuously improve products, journeys and touchpoints that shape every Verizon customer experience.

Simplifying towards more meaningful IA

Technology is always getting smarter, becoming more fundamentally conversational, supportive and anticipatory. With this shift, we’ve seen the role of IA evolve from primarily navigating and wayfinding to prioritizing, offering choices, and managing attention. Content used to have to work really hard to tell customers that digital experiences were for them; now customers just expect it. We now have an opportunity to radically simplify our content to create more human and meaningful experiences, sparking dialogue rather than just delivering information or, worse yet, serving ads. We’ll share our approach to creating more human, meaningful, and reliable IA for app and web through content strategy and design systems. We’re updating our voice and tone to promote conversation and interaction. At the same time, by approaching personalized communication as a scalable system, we’re enabling a more predictable and transparent dialogue with our customers.

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A Framework for CX Transformation

Sarah Williams, a Principal Designer at Verizon Design, talks about their model for transforming and scaling our CX operations and design practices, and how establishing a set of Experience Principles has played a critical role in elevating and democratizing CX across the organization.

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As a creative director, Brandy has consistently been presented with designs and experiences that target a specific, typically abled audience. This talk will educate designers and the accessibility community on typical ways accessibility is forgotten in the design process and tactical, design-focused solutions that can be executed at scale.

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As a creative director, Brandy has consistently been presented with designs and experiences that target a specific, typically abled audience. This talk will educate designers and the accessibility community on typical ways accessibility is forgotten in the design process and tactical, design-focused solutions that can be executed at scale.