Bibiana is qualitative researcher, strategic designer, and information architect based in Mexico City, with 11 years of experience. She has led the e-commerce business of adidas Mexico, and advised startups in understanding people to provide solutions tailored to their needs. She has participated as a speaker and organizer at conferences in Mexico and the United States.

Bibiana is currently working as an independent consultant, where she provides guidance to businesses on how to craft strategies based on the deep understanding of people. She also works in partnership Rosenfeld Media author Indi Young to teach the Problem Space Research methodology in Spanish. You can learn more about Bibiana at her website.