Uday Gajendar is a UX Architect at Automation Anywhere in Silicon Valley, California. For ~ 20 years Uday has led UX projects at a range of companies, including PayPal, Citrix, Adobe, and others, for products spanning web, mobile, and desktop. Uday specializes in “next-gen” innovation projects and “three-in-a-box” product development with business and engineering leads. He also regularly writes and speaks worldwide on various design topics at SXSW, UX Australia, IxDA, Midwest UX, and other venues.