Day 1 – Reimagining Design: Unlocking Strategic Innovation
First book — been three months now.
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- Ambitions
- March 2020, a lot of uncertainties. Rustling with compounding pandemics – police brutality against black communities, hate crimes against asian american and pacific islanders, social media feeds and news.
- Lived Experiences: Personal narrative became dominant. Less about design thinking and more around design’s positioning — matters in design of anything!
- Everything is by design!
- Multidisciplinary leaps
- Creative inclinations – drawing; Witnessing the first Nike commercial; General Motors showcasing power of future mobility
- Intersections between drawing and love for mathematics & science – mechanical engineering (first career chapter – nuclear plant)
- Curiosity of business rose; studied in business school and added another layer
- Work for a company embodies creativity on top of strategy, technology — like Nike, Apple. As a business planner at Nike: support financial and operational roll-ups.
- Deep down, a product person. Mutual fit to explore. Got into digital competencies — try footwear design. Got two out in the market.
- Ambitions
- Side hustles opened more side hustles!
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- Studied two years in masses of science and industrial design. Represented unique hybridity but companies looked for singular expert that mapped for one profile.
- Multidisciplinary innovation studio.
- Passionate about designers’ experience. Led to join TED stage in Milan – reinforce design in business, give the actual breathing room.
- Started dreams • design + life — breadth, depth, fluidity.
- Unlocking strategic innovations
- Venn diagram – business, design, technology. The collaboration is the substance that will inform future innovations.
- See it in the lens of people, industry, trends, exemplars.
- Appreciate broader ecologies, beyond just mechanics of markets marketing and consumers consuming.
- Create space to solve implications of every design and business decision — really unravel societal imbalance, personally and professionally.
- Notion of diversity from these lived experiences – how the thread intertwines.
- We are serving a hyper-connected, multi-faceted, intersectional world and even the planet is a stakeholder in the mix of this.
- Spectrum of behavior — at one end, keeping things the way they are – the gate-keeping; at the other end, open and service minded – the servant leadership.
The Seven dimensions:
- Setting Direction
- Risk Tolerance
- Hiring
- Feedback
- Measurement
- Team Composition
- Leadership Orientation
