Jeff is a leading voice and thought leader on customer-centric, modern product development. He helps organizations build better products and executives build the cultures that build better products. He is the co-author of the award-winning book Lean UX (now in it’s 3rd edition) and the Harvard Business Review Press book Sense & Respond. His third book was an extended essay on Lean, Agile and Design Thinking. In 2020 he published the critically aclaimed book, Forever Employable.

Starting off as a software designer then product manager and finally entrepreneur, Jeff now works as a keynote speaker, trainer, coach, and board advisor helping companies put the customer in the century of every decision.

Most recently Jeff co-authored Who Does What By How Much?, his 5th book and 3rd with co-author Josh Seiden. This new book is the how-to guide for implementing Objectives and Key Results (OKRs) in every organization.

In 2024, along with Josh Seiden, Jeff co-founded Sense & Respond Learning, a content and training company created to help companies, leaders and teams make sense of AI-driven product management, development, goal-setting and storytelling.