More than ever, we’re tasked with building ways for humans to interact more efficiently with one another, with services, with machines, and now with AI. As the toolset grows as quickly as the challenges we need to solve, how do we know we’re building the right things in the most valuable way? In this practical talk, Jeff will bring together the world of product and service design to focus on the humans in the mix and how to ensure that everything we create has a meaningful, positive impact on them.