Research is about meeting users where they are. But what if we’re building products for customers who don’t spend their lives on Zoom and Google calendar? How do you reach users who are hard to reach in the post-pandemic world? Join Prayag Narula, CEO & CO-Founder of Marvin, and Abhinav Krishna, Design Manager at Razorpay, the $7.5 Billion fintech behemoth, as they discuss how Razorpay is operationalizing user research at scale in the Indian SMB sector and applying it to their product design process.

Designers are not just interested in research; they’re the driving force in today’s research landscape. In this workshop, Hannah Hudson, Director of Design and Research at Twilio, and Prayag Narula, CEO & Co-Founder of Marvin, will discuss how good design is a competitive advantage and can impact the customer experience when research is done often and well by everyone on the team. Learn how design teams can use the tools and methodologies of trained researchers so the whole company can get the maximum impact from the investment in design.