Theme 1: Advancing Our Field

Session Details

As research and insight functions gain influence, we challenge ourselves to ask: to what end? Where do we want to go as a discipline? How do we use human insights to imagine new futures? How do we improve the rigor of our field without resorting to gatekeeping? This theme’s speakers explore growth, evolution, and trajectory of research as a field, and how these impact our work as practitioners, teams, and organizations.