Intro to Content Design and AI

2-day virtual workshop
June 13-14 2024, 8am-12pm PT

This interactive session will give you a low-tech overview of how the commonly available AI technologies work, and how they can be strategically applied in your content workflows. We’ll look at how to make the most of the technology as well as how different types are limited. Specifically, we’ll look at how to leverage AI to craft personas and journey maps that will improve your designs, even from incomplete data. Or if you’re blessed with good research, it provides a way to create more and richer journey maps than you’d ever have time for otherwise.

In this workshop you will learn how to:

  • Get productive with AI in common content workflows
  • Set up your content strategy and user research to set your content apart in a world where everyone has AI tools
  • The inherent limitations in current AI tech that you need to be aware of
  • Use AI responsibly and get by in the AI-driven turbulent times coming our way