What if your next big innovation is waiting at the edges of your service? Many of the world’s most transformative ideas- fFrom the modern internet, to the billion dollar audiobook market emerged when designers looked beyond the “average” to solve real challenges for people often left out of traditional design thinking. By addressing these edge cases, they created solutions that were more flexible , adaptive and usable for everyone.

In this session, you’ll learn:

• Why inclusivity unlocks innovation in products and services
• The hidden ROI of inclusive design
• How to avoid the costly risks of designing only for the averages
• How to champion inclusive practices that make your services more resilient and future ready.