The conference program is now live!

In today’s world, service design is more important than ever.

This November 19-20 at Advancing Service Design 2025, we’ll explore how service design can expand its impact across complex systems through our two themes:

• Organizational performance: Navigating tensions related to integrating service orientation into efforts intended to create a high-performing organization. Let’s explore how organizations can overcome barriers to the performance of service in new and different ways.
• Service performance: Advancing how service design influences and responds to hard business performance goals such as growth, revenue, cost, or other mission-critical factors. Let’s highlight how we can align with performance metrics when creating or continuously improving services.

Sound good?

Even better: The conference program has been announced!

Join us for interactive sessions, groundbreaking case studies, and valuable resources—all focused on providing you with practical takeaways and actionable insights to upgrade your practice. Plus, you’re definitely going to want to hear from our lineup of expert speakers like Jeff Gothelf and Jen van der Meer!

View the program »