Gustavo Vieira is a strategic designer and transformation leader committed to evolving how organizations think, operate, and serve. As Partner and Head of Business Transformation at Livework Brazil, he guides senior leaders and teams through complex change by integrating service design, cultural development, and business strategy. With over a decade of experience in customer experience and innovation, he has led transformation programs across industries such as banking, energy, healthcare, and retail.

Gustavo blends a background in business administration and design with advanced studies in transcendent leadership, bringing a systemic and human-centered lens to organizational challenges. He is passionate about developing conscious leadership and fostering environments where people, purpose, and performance align. His current research explores how leadership presence and spiritual knowledge can inform and elevate corporate transformation.