Learn from service design experts with our new workshops
October 15, 2025Can’t get enough of Advancing Service Design? In the weeks surrounding the conference, we will be hosting a series of virtual workshops, each over two days. These workshops combine the cutting edge expertise of seasoned UX practitioners with the same high quality that people love about Rosenfeld Media’s UX books and conferences.
Service Designers as AI-Readiness Leaders: Orchestrating Change Across the Organization
with Erika Flowers
🗓️ December 1-2, 8am – 12pm PT
In this interactive workshop, NASA Digital Service alum Erika Flowers shows how service designers can lead their organizations through AI readiness: the process of aligning people, processes, and systems before technology enters the scene. Drawing from Erika’s AI-Readiness in a Box framework, participants will leave with a practical toolkit, facilitation materials, and the confidence to position service design as the engine of organizational AI transformation.
From Systems Thinking to Systems Doing: A Practical Approach for Service Designers
with Sylvie Abookire
🗓️ December 1-2, 1pm – 5pm PT
If you’re a systems thinker struggling to become a systems doer, join us to learn and apply an approach to systems oriented service design that is practical, yet not reductionist – simplifying the art of stepping into complexity, without simplifying the complexity itself. We will discuss (and question) the barriers identified before delving into the proposed approach. Participants are encouraged to enroll with team members so that they may utilize the session to explore applications of “systems doing” in their own work.
Journey Management: What comes after journey mapping
with Shreya Dhawan and Gustavo Vieira
🗓️ December 3-4, 1pm – 5pm PT
This introductory course on Journey Management combines theory and hands-on exercises to help teams evolve from mapping journeys to managing them continuously. Participants will learn how to build a journey architecture, establish governance and rituals, define metrics and KPIs, and experiment with a journey management platform.
