Apply to speak at Advancing Service Design 2025
We’re very happy to announce that we will be holding the second Advancing Service Design conference: Advancing Service Design 2025! The conference will take place virtually November 19-20; it is curated by Patrick Quattlebaum and Ben Reason, and produced by Rosenfeld Media.
As with our inaugural event, we will bring together a diverse group of speakers and participants to dialogue on how service design is advancing as a practice to realize value for people and organizations amidst complexity and change.
Our frame for this year’s conversation is service design’s role in creating high-performing organizations that navigate complexity and maximize value creation through adaptivity, innovation, and continuous improvement. We know service design offers principles and practices that can help organizations achieve these objectives and deliver measurable outcomes at varying scales, from individual services to enterprise-wide systems to broader value networks.
Meet one of our Conference Curators, Ben Reason
Ben Reason is a co-founder of pioneering service design consultancy Livework. Over the past twenty-three years, Ben has led the company and developed the service design practice into new fields and sectors from Public Services to Design-led Transformation.
Ben graduated from Liverpool John Moores University in 1994 with a bachelor’s degree in fine arts, following this in 2000 with a master’s in Responsibility and Business Practice from the University of Bath. He has a background in design and innovation in network-enabled services with Razorfish and Oyster Partners.
Ben has provided strategic guidance and project delivery for a wide range of organizations large and small, public and private. From the UK National Health Service to a community Hospice; from Ford to car share start-up Streetcar, from Transport for London to a project exploring the use of Drones for public good. Ben is currently focused on how to use design to speed the transition to an ecologically sustainable future.
He has written articles for the NHS’s In View magazine and has been featured in the International Herald Tribune. In 2009 he was voted one of the top 20 most influential designers in IKON magazine. His academic and teaching experience includes working with SAID Business School Oxford, Interaction Design Institute Ivrea, and Royal College of Art.
Meet one of our Conference Curators, Patrick Quattlebaum
Patrick Quattlebaum is a designer and teacher who gets up every morning to bring creativity, rigor, and humanity to problem-solving. He is the co-founder and CEO at Harmonic Design, a US-based service design consultancy. Previously, he was Managing Director at Adaptive Path and Head of Service Design at Capital One. An expert in design strategy and service design, Patrick places a premium on pushing design practice to be more value-centered, collaborative, and iterative. He and his co-author, Chris Risdon, share their design philosophy and its practical applications in Orchestrating Experiences: Collaborative Design for Complexity.
In addition to consulting and writing, Patrick is a passionate speaker and instructor. He has taught thousands of practitioners in North America and Europe on topics such as service design, design strategy, design research, and interaction design. His other passions—storytelling, film studies, and improv—often find their way into his design work.
You can follow him on Twitter @ptquattlebaum and thisisharmonic.com.
