Lauryn Claassen
Senior Content Designer, Collective Health

Hello! I’m a content designer and strategist with a background in public health, strategic communication, and journalism. I’m currently a senior content designer at Collective Health and get to spend my days decoding and improving the US healthcare system experience with our members. Previously, I led the marketing and communications team at YLabs Global, where I collaborated with young designers in India, Rwanda, El Salvador and Kenya to explore, test, and share various HCD projects. As a health writer and content strategist, I’ve worked with clients including the American Heart Association, the Center for Disease Philanthropy, and the Pulitzer Center for Crisis Reporting to design campaigns aimed at changing behavior and advocating for policy change with local communities. I’m passionate about using participatory research and design thinking as tools to help make health information engaging, equitable, and actionable – and I’m thrilled to be a cohort facilitator for AR2022!