Dana Bishop is a Senior Director of UX Research here at UserZoom. Her career in UX Research spans more than 20 years. Dana was an early adopter of online research platforms, starting back in 1999. And in the nearly two decades since, has run hundreds of remote unmoderated UX studies. Her primary area of focus for the past 15 years has been competitive research and benchmarking.
She has run benchmarking studies in many industries including: Financial Services, Insurance, Travel, Retail, Automotive, and Tech. And has partnered with a wide variety of clients to help deliver insights to improve the user experience on their digital properties. Client include: Charles Schwab, USAA, Citi, Wells Fargo, State Farm, Allstate, Expedia, Disney, Hertz, McDonald’s, Best Buy, Verizon, and Microsoft. Dana has also authored a number of reports highlighting the latest trends, innovations, and changing consumer needs for mobile in the financial services and insurance industries.