Rebecca Blakiston is User Experience Strategist at the University of Arizona Libraries. She manages a UX team that empowers staff with the tools to make data-informed, empathy-driven decisions. Her team facilitates workshops, provides consultation, and partners with staff on projects of all types. In 2016, Rebecca was named a Library Journal Mover and Shaker. She wrote two practical guides for librarians: Usability Testing (2014) and Writing Effectively in Print and on the Web (2017). Since 2018, she’s been editor-in-chief of Weave: Journal of Library User Experience.