Workshops
Our workshops are designed with you in mind. They combine the cutting edge expertise of some of the world’s leading UX experts with the same high quality that people love about Rosenfeld Media’s UX books and conferences.
Intro to Content Design and AI
with Noz Urbina
8 hours over 2 days: June 3-4, 2025
This interactive session will give you a low-tech overview of how the commonly available AI technologies work, and how they can be strategically applied in your content workflows. We’ll look at how to make the most of the technology as well as how different types are limited. Specifically, we’ll look at how to leverage AI to craft personas and journey maps that will improve your designs, even from incomplete data. Or if you’re blessed with good research, it provides a way to create more and richer journey maps than you’d ever have time for otherwise.
Sentient Design: Craft Radically Adaptive Experiences with AI
with Josh Clark and Veronika Kindred
8 hours over 2 days: June 12-13, 2025
Learn to use machine intelligence as a design material. What is the grain of this new material, and what are its strengths and weaknesses? What does it mean to weave intelligence into an interface? How do you add AI to digital products in ways that are both powerful and responsible? How do you balance the opportunities and risks? This hands-on, zero-hype workshop provides measured, practical techniques that you team can use today—like right now— to imagine surprising new experiences or to improve existing products.
Designing for AI: New Techniques
with Dan Saffer
8 hours over 2 days: June 16-17, 2025
The success of AI makes it feel like this technology is ripe for innovation. However, today, almost 90% of AI initiatives fail. Current technical innovation approaches don’t work well when applied to AI. The HCI research community has been working on how to improve the process from brainstorming to prototyping to delivery. This workshop takes what is taught at the Human-Computer Interaction Institute at Carnegie Mellon University and adopts it for practitioners.
AI for UX Researchers
with Llewyn Paine
8 hours over 2 days: June 18 and 20, 2025
As researchers begin to adopt LLMs, it can be hard to determine where AI makes research better, where it falls short, and where the human researcher provides unique value. In this workshop, learn a framework for understanding AI’s capabilities within the context of user research and workshop opportunities for AI to evolve the role of research, making the researcher even more valuable in this new world.
