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From Insight to Impact: How JourneySpark Used WEVO Pulse + Pro to Drive a 50% Lift in Ad Engagement

SPONSORED
Wednesday, June 11, 2025 | 7:30am - 8:00am PT
Gillian Salerno-Rebic
Board Advisor and Content Strategist, WEVO
Mark Micheli
Founder and Chief Strategist, Say Do
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Discover how JourneySpark Consulting partnered with WEVO to unlock persona-driven optimization at scale. In this session, you’ll learn how they used WEVO Pulse to simulate audience reactions, tailor ad messaging, and A/B test concepts—resulting in a 50% increase in click-through rates. Then, see how they used WEVO Pro to validate and scale these insights across channels.