Aras Bilgen helps designers, product teams, and executives use human-centric approaches in product development. He led the experience design and front-end development teams at Garanti BBVA, managed digital product teams at Lolaflora and monitise, and worked as a UX planner at Intel. His clients include Huawei, Unilever, Visa, Vodafone and eBay. The products he worked on are used by more than 160 million users worldwide. He is the author of Product Research Rules from O’Reilly, a book about research in product teams.