Amy is a strategist that collaborates with organizations to envision possibilities for people and businesses to grow and thrive. As the founder and CEO of Beneficent, she focuses her passion for health, financial wellbeing, social impact, and sustainability to help organizations to clarify their purpose, craft a bold vision, optimize their value proposition and go-to-market strategy and transform internally to realize that vision. Amy is a big believer in learning and the power of community and networks to drive change and so is dedicated to life-long learning, teaching, inspiring people through events, connecting people through collaborations and sharing her inspirational message of designing a better world. Most recently, Amy served as Chief Design Officer of United Healthcare, focusing her team’s efforts improving health experiences and outcomes. Before joining United Healthcare, she co-founded Mad*Pow in 2002 and nurtured its growth for 20 years to become a leading global strategic design consultancy.