Program Themes

Theme 1

Managing AI-augmented product design work

As AI shifts design work in unprecedented ways, UX leaders are tasked with creating clarity. Deciding how to align people, process, and AI infrastructure requires both strategy and empathy. These case studies demonstrate how leaders are balancing conflicting AI pressures and justifying their teams’ value, even amid constant change.

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Theme 2

The new AI-augmented design process

AI is reshaping the traditional design process. There are new steps to adopt and new skills to learn–all while navigating increasingly blurred boundaries across design, research, product, and engineering. These case studies demonstrate how UX practitioners are seizing new AI opportunities, while preserving the focus on the human user.

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