Advancing Service Design 2025

Pushing the boundaries of what it means to design services

November 19-20, 2025: Virtual conference

Why Advancing Service Design 2025?

Service design works with many materials, but systems are the critical boundary we must push on to advance its practice. At Advancing Service Design 2025, we’ll explore the role of service design in expanding and enriching the systems that shape our organizations and our world. Join us to learn how service design can:

  1. Integrate with and support other practices—like product management, continuous improvement, strategy, and change management—within an organization
  2. Engage with wider systems that go beyond individual organizations to make an impact in such complex areas as healthcare, the green transition, or with advanced technologies

Two people at a desk watching a four-person zoom discussion on a desktop computer.

We’re looking within and beyond service design to craft a program that gives voice to the transdisciplinary and multifaceted ways in which services can be designed, delivered, and improved. We will feature groundbreaking case studies that push the boundaries of what’s possible in service design. You’ll experience a professionally curated agenda with unparalleled interactivity between speakers and attendees. And you’ll enjoy access to session recordings, sketchnotes, and other valuable resources, all within Rosenfeld’s robust virtual conference platform.

Updates

July 8, 2025
Apply to speak at Advancing Service Design 2025
July 5, 2025
Meet one of our Conference Curators, Ben Reason
July 1, 2025
Meet one of our Conference Curators, Patrick Quattlebaum
 Read more

Where our attendees work