Apply to speak at Advancing Service Design 2025

July 8, 2025

We’re very happy to announce that we will be holding the second Advancing Service Design conference: Advancing Service Design 2025! The conference will take place virtually November 19-20; it is curated by Patrick Quattlebaum and Ben Reason, and produced by Rosenfeld Media.

As with our inaugural event, we will bring together a diverse group of speakers and participants to dialogue on how service design is advancing as a practice to realize value for people and organizations amidst complexity and change.

Our frame for this year’s conversation is service design’s role in creating high-performing organizations that navigate complexity and maximize value creation through adaptivity, innovation, and continuous improvement. We know service design offers principles and practices that can help organizations achieve these objectives and deliver measurable outcomes at varying scales, from individual services to enterprise-wide systems to broader value networks.

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