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Theme 2: Advancing Research Tools and Methods

While the basics of UXR methodology are stable, the tools and expertise we use to achieve them are changing radically. New technologies make it possible for researchers and PWDR (people who do research) alike to achieve deeper insights and at a greater scale than ever before—often with a lower spend. We’re also finding ways to deepen our expertise in ways that have nothing to do with technology. We’re seeking case studies that show how people tackling UX research—professionals and PWDR—are achieving what was once unimaginable using state-of-the-art tools, approaches, and expertise.