LLMs are everywhere, but when it comes to real research, they often fall short. Generic LLMs weren’t built for continuous research workflows, and product researchers quickly see the problem: the outputs are generic, lack full context, and struggle to connect multiple data sources. Instead of surfacing meaningful insights, they can amplify noise.

In this session, Daniel will break down why AI often fails research teams and what’s missing. He’ll show how to make AI actually useful for continuous product research.

Accelerating analysis, connecting insights across sources, and keeping researchers at the center, equipped with a powerful tool rather than replaced by one.