User panels are one of the fastest ways to connect with your audience and extract valuable insights—when done right.

In this session, Sydney Lawson, Senior Product Marketing Manager at Rally, dives deep into real user panels—tearing them up, not down—to uncover what top research teams are doing well and what’s worth stealing for your own panel. From sign-up to participation, she’ll break down what makes panels effective and how to optimize every step of the experience.