Aleksandra Korczynska is a marketing executive with 12 years of experience scaling tech companies. She holds a degree in Quantitative Methods from WSE and executive education from Harvard. Having led GTM at Uber and GetResponse, she builds scalable, insight-led growth strategies. She advises SaaS companies across Europe.She believes product is the core of effective marketing, and that true customer-centric strategy is not about taking feedback at face value, but about asking the right questions to uncover the real need behind what customers say.