Laura is a Principal Experience Specialist at Nielsen Norman Group. She fell in love with technology when she saw her first user research session over 25 years ago. Since then, she’s worked as an engineer, user experience designer, and product manager in Silicon Valley for companies of all sizes.

She has written two best-selling books for product managers, designers, and entrepreneurs, Build Better Products (Rosenfeld Media ’16) and UX for Lean Startups (O’Reilly Media ’13), and she is a frequent speaker at tech conferences, including SXSW, Lean Startup Conference, Industry, and Mind the Product.