{"id":250279,"date":"2022-07-26T13:27:24","date_gmt":"2022-07-26T13:27:24","guid":{"rendered":"https:\/\/rosenfeldmedia.com\/people\/sophia-prater-and-bram-wessel\/"},"modified":"2022-07-26T13:27:24","modified_gmt":"2022-07-26T13:27:24","slug":"sophia-prater-and-bram-wessel","status":"publish","type":"speakers","link":"https:\/\/rosenfeldmedia.com\/people\/sophia-prater-and-bram-wessel\/","title":{"rendered":"Sophia Prater and Bram Wessel"},"content":{"rendered":"<p><strong>About Sophia<\/strong><\/p>\n<p><strong>Sophia Prater<\/strong> is the \u201cchief evangelist\u201d for\u00a0<a href=\"https:\/\/www.rewiredux.com\/ooux\">object-oriented UX<\/a>, a methodology she began popularizing back in 2013. She\u2019s also the organizer of the Atlanta chapter of Ladies that UX, the creator of the\u00a0<a href=\"http:\/\/uxhustle.org\/\">UX Hustle Summit Conference<\/a>, and the host the\u00a0<a href=\"https:\/\/anchor.fm\/uxhustle\">UX Hustle Podcast.\u00a0<\/a>Today, Sophia focuses on bringing the magic of OOUX to companies and teams around the world. She\u2019s taught and implemented OOUX at Macys.com, CNN.com (elections 2012 and 2016), Facebook, Mastercard, Credit Karma, Athena Healthcare, Delta Airlines, Ultimate Software, Intercom, and dozens more.<\/p>\n<hr \/>\n<p><strong>About Bram<\/strong><\/p>\n<p><strong>Bram Wessel<\/strong> is co-founder of Factor, an enterprise IA consulting practice in Seattle. In over a quarter-century of experience as a user-centered design and research professional, Bram has arrived at the strong conviction that digital technology should be an enabler \u2014not the object\u2014 of human experiences. Bram has provided information architecture, user research, and interaction design for a diverse array of organizations such as Adobe, Amazon, Backcountry, the City of Seattle, Common Spirit, Crate &amp; Barrel, Disney, Expedia Group, Funko, GE, Genuine Parts Company, Group Health, Intel, Lionsgate, Microsoft, Nordstrom, Real Networks, Safeco\/Liberty Mutual, Sony, Starbucks, Volvo, UW Medicine, and Warner Brothers, among many others. A tireless advocate for the IA\/UX discipline, Bram is a frequent speaker at conferences such as the Information Architecture Conference, Interaction, World IA Day, UX Week, ConveyUX, Seattle Interactive Conference, Taxonomy Bootcamp, Enterprise Search &amp; Discovery, and Seattle Design Festival. He also takes pride in Factor\u2019s support of the regional UX and IA community\u2019s meetups and workshops. Bram is committed to educating the next generation of practitioners through his co-development of the Information Architecture curriculum at the School of Visual Concepts, and as a guest lecturer at the University of Washington\u2019s MCDM and MLIS programs. Bram was the co-executive producer of Interaction \u201819, the Interaction Design Association (IxDA) conference which was held in Seattle in February 2019. Bram is also a past board member of Info Camp Seattle, the Information Architecture Institute and IxDA Seattle. In his spare time, Bram enjoys fly-fishing, shellfish farming, and winemaking.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>About Sophia Sophia Prater is the \u201cchief evangelist\u201d for\u00a0object-oriented UX, a methodology she began popularizing &hellip; <a href=\"https:\/\/rosenfeldmedia.com\/people\/sophia-prater-and-bram-wessel\/\">Continued<\/a><\/p>\n","protected":false},"featured_media":181769,"template":"","acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/speakers\/250279"}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/types\/speakers"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/media\/181769"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/media?parent=250279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}