{"id":249303,"date":"2020-12-22T20:26:29","date_gmt":"2020-12-22T20:26:29","guid":{"rendered":"https:\/\/rosenfeldmedia.com\/people\/amy-bucher\/"},"modified":"2020-12-22T20:26:29","modified_gmt":"2020-12-22T20:26:29","slug":"amy-bucher","status":"publish","type":"speakers","link":"https:\/\/rosenfeldmedia.com\/people\/amy-bucher\/","title":{"rendered":"Amy Bucher"},"content":{"rendered":"<p>Amy Bucher, Ph.D. is VP of Behavior Change Design at Mad*Pow, a purpose-driven strategic design agency in Boston. Amy focuses on crafting engaging and motivating experiences that help people change behaviors that contribute to physical, mental, and financial health and well-being. Before joining Mad*Pow in 2016, Amy worked on behavior change products in-house at CVS Health and Johnson &amp; Johnson. Amy is the author of <a href=\"https:\/\/rosenfeldmedia.com\/books\/engaged-designing-for-behavior-change\/\"><em>Engaged: Designing for Behavior Change<\/em><\/a>.<\/p>\n<p>Amy received her A.B. from Harvard University, and her M.A. and Ph.D. in organizational psychology from the University of Michigan, Ann Arbor. She\u2019s a frequent speaker at behavior change and UX conferences where she talks about motivation, engagement, and product design.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amy Bucher, Ph.D. is VP of Behavior Change Design at Mad*Pow, a purpose-driven strategic design &hellip; <a href=\"https:\/\/rosenfeldmedia.com\/people\/amy-bucher\/\">Continued<\/a><\/p>\n","protected":false},"featured_media":181781,"template":"","acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/speakers\/249303"}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/types\/speakers"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/media\/181781"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/media?parent=249303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}