{"id":260343,"date":"2024-07-01T15:57:05","date_gmt":"2024-07-01T19:57:05","guid":{"rendered":"https:\/\/rosenfeldmedia.com\/?post_type=sessions&#038;p=260343"},"modified":"2024-07-25T13:31:01","modified_gmt":"2024-07-25T17:31:01","slug":"get-your-whole-team-testing-to-design-for-impact","status":"publish","type":"sessions","link":"https:\/\/rosenfeldmedia.com\/sessions\/get-your-whole-team-testing-to-design-for-impact\/","title":{"rendered":"Get Your Whole Team Testing to Design for Impact"},"content":{"rendered":"<p>Experimentation can be intimidating to non-data science folk. But Erin wants to get everyone excited about A\/B testing. In this talk, Erin shares the Conversion Design process. It centers A\/B testing as a way to gather high-quality evidence to make highly informed decisions to improve your digital product. She also introduces the Good Experimental Design toolkit. These easy-to-follow templates usher teams through the logic needed to design trustworthy experiments that you can learn from.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Experimentation can be intimidating to non-data science folk. But Erin wants to get everyone excited about A\/B testing. In this talk, Erin shares the Conversion Design process. It centers A\/B testing as a way to gather high-quality evidence to make highly informed decisions to improve your digital product. She also introduces the Good Experimental Design &hellip; <a href=\"https:\/\/rosenfeldmedia.com\/sessions\/get-your-whole-team-testing-to-design-for-impact\/\">Continued<\/a><\/p>\n","protected":false},"author":150108,"featured_media":260357,"template":"","session-theme":[],"session-type":[843],"rm-permissions":[],"event-type":[],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/sessions\/260343"}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/types\/sessions"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/users\/150108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/media\/260357"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/media?parent=260343"}],"wp:term":[{"taxonomy":"session-theme","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/session-theme?post=260343"},{"taxonomy":"session-type","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/session-type?post=260343"},{"taxonomy":"rm-permissions","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/rm-permissions?post=260343"},{"taxonomy":"event-type","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/event-type?post=260343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}