Four years ago GE discovered it was one of the largest software companies in the world–but not building software very well. Hear how Greg Petroff, as GE\u2019s Chief Experience Officer, slowly built a community inside the company to evangelize the importance of design in a developer-focused culture. Greg will give the opening keynote at the Enterprise UX 2015 conference in San Antonio this May 13-15. <\/p>\n","protected":false},"excerpt":{"rendered":"
Four years ago GE discovered it was one of the largest software companies in the world–but not building software very well. Hear how Greg Petroff, as GE\u2019s Chief Experience Officer, slowly built a community inside the company to evangelize the importance of design in a developer-focused culture. Greg will give the opening keynote at the … Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"template":"","session-theme":[],"session-type":[874],"rm-permissions":[],"event-type":[],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/sessions\/259066"}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/types\/sessions"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/media?parent=259066"}],"wp:term":[{"taxonomy":"session-theme","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/session-theme?post=259066"},{"taxonomy":"session-type","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/session-type?post=259066"},{"taxonomy":"rm-permissions","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/rm-permissions?post=259066"},{"taxonomy":"event-type","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/event-type?post=259066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}