{"id":247056,"date":"2022-11-07T13:17:33","date_gmt":"2022-11-07T18:17:33","guid":{"rendered":"https:\/\/rosenfeldmedia.com\/sessions\/you-dont-get-anyone-to-do-anything\/"},"modified":"2024-03-18T12:21:04","modified_gmt":"2024-03-18T16:21:04","slug":"you-dont-get-anyone-to-do-anything","status":"publish","type":"sessions","link":"https:\/\/rosenfeldmedia.com\/sessions\/you-dont-get-anyone-to-do-anything\/","title":{"rendered":"You Don\u2019t \u201cGet\u201d Anyone to Do Anything"},"content":{"rendered":"<p>Any designer who has ever struggled to implement change in an organization has asked questions like those below:<\/p>\n<ul class=\"list-ul\">\n<li>\u201cHow do we get product managers to value user research?\u201d<\/li>\n<li>\u201cHow do we get executives to think in an Agile way?\u201d<\/li>\n<li>\u201cHow do we get UX researchers to prioritize our work?\u201d<\/li>\n<li>\u201cHow do we get our sales team to stop making promises we can\u2019t deliver?\u201d<\/li>\n<\/ul>\n<p>For product leader and author Matt LeMay, such questions are frustratingly familiar. He hears them from clients and colleagues, alike. Practitioners and leaders\u2013in roles and on teams spanning UX, marketing, product, and more\u2013unfailingly come to him seeking the answer to the question, \u201cHow do we get X to do what we want?\u201d.<br \/>\nMatt\u2019s answer is always the same:<br \/>\n\u201cYou don\u2019t \u2018get\u2019 anyone to do anything.\u201d<br \/>\n\u201cWhat\u2019s more\u201d, he\u2019ll add, \u201cyou\u2019re asking the wrong question\u201d.<\/p>\n<p>Exactly what question<em> should<\/em> you be asking? All will be revealed when Matt joins us for the opening session of \u201cDesign in Product\u201d. Building from the premise, \u201cThe path to success in cross-functional product development means embracing ego death and recognizing that you have very little direct control over anyone or anything,\u201d Matt\u2019s presentation will tap into the wealth of knowledge he has gained at such companies as Google, Audible, Mailchimp, and Spotify to illustrate concepts that are as practical as they are unexpected and profound.<\/p>\n<p>Stick around to join the conversation and ask Matt your questions during our post-session Q+A, moderated by Christian Crumlish.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Any designer who has ever struggled to implement change in an organization has asked questions like those below: \u201cHow do we get product managers to value user research?\u201d \u201cHow do we get executives to think in an Agile way?\u201d \u201cHow do we get UX researchers to prioritize our work?\u201d \u201cHow do we get our sales &hellip; <a href=\"https:\/\/rosenfeldmedia.com\/sessions\/you-dont-get-anyone-to-do-anything\/\">Continued<\/a><\/p>\n","protected":false},"author":150241,"featured_media":1768,"template":"","session-theme":[],"session-type":[16],"rm-permissions":[],"event-type":[862],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/sessions\/247056"}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/types\/sessions"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/users\/150241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/media?parent=247056"}],"wp:term":[{"taxonomy":"session-theme","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/session-theme?post=247056"},{"taxonomy":"session-type","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/session-type?post=247056"},{"taxonomy":"rm-permissions","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/rm-permissions?post=247056"},{"taxonomy":"event-type","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/event-type?post=247056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}