{"id":246053,"date":"2022-06-28T18:08:31","date_gmt":"2022-06-28T18:08:31","guid":{"rendered":"https:\/\/rosenfeldmedia.com\/sessions\/design-roi-cover-a-little-get-a-lot\/"},"modified":"2024-03-18T12:24:17","modified_gmt":"2024-03-18T16:24:17","slug":"design-roi-cover-a-little-get-a-lot","status":"publish","type":"sessions","link":"https:\/\/rosenfeldmedia.com\/sessions\/design-roi-cover-a-little-get-a-lot\/","title":{"rendered":"Design ROI: Cover a Little, Get a Lot"},"content":{"rendered":"<p>In recent years, hundreds of articles have been published on the best way to measure, demonstrate and argue quantitatively &#8220;what is the Return on Investment of UX &amp; Design?&#8221; In this talk, Gonzalo will explain how to make small measurements but with great impact \u2013 rather than trying to cover a huge universe of variables to measure design&#8217;s ROI, which only makes us lose ourselves in theory. It will be based on a &#8220;fictional&#8221; environment but one similar to his (hundreds of designers and hundreds of digital products across 10 countries.)<\/p>\n<p>Takeaways<\/p>\n<ul class=\"list-ul\">\n<li>How to demonstrate your value to management by translating your work into numbers and milestones<\/li>\n<li>How to implement a Global DesignOps that permeates your whole company<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In recent years, hundreds of articles have been published on the best way to measure, demonstrate and argue quantitatively &#8220;what is the Return on Investment of UX &amp; Design?&#8221; In this talk, Gonzalo will explain how to make small measurements but with great impact \u2013 rather than trying to cover a huge universe of variables &hellip; <a href=\"https:\/\/rosenfeldmedia.com\/sessions\/design-roi-cover-a-little-get-a-lot\/\">Continued<\/a><\/p>\n","protected":false},"author":150241,"featured_media":1608,"template":"","session-theme":[],"session-type":[16],"rm-permissions":[],"event-type":[844],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/sessions\/246053"}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/types\/sessions"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/users\/150241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/media?parent=246053"}],"wp:term":[{"taxonomy":"session-theme","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/session-theme?post=246053"},{"taxonomy":"session-type","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/session-type?post=246053"},{"taxonomy":"rm-permissions","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/rm-permissions?post=246053"},{"taxonomy":"event-type","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/event-type?post=246053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}