{"id":187732,"date":"2023-04-21T19:26:42","date_gmt":"2023-04-21T19:26:42","guid":{"rendered":"https:\/\/staging.rm.gfolkdev.net\/?post_type=product&#038;p=187732"},"modified":"2023-11-27T14:08:54","modified_gmt":"2023-11-27T19:08:54","slug":"stop-wasting-research","status":"publish","type":"product","link":"https:\/\/rosenfeldmedia.com\/books\/stop-wasting-research\/","title":{"rendered":"Stop Wasting Research"},"content":{"rendered":"<p>UX research, data science, market research, and other insight-generators fuel decisions in today\u2019s product organizations. Yet many of their crucial insights fail to land with leaders and stakeholders.<br \/>\nThese insights are experienced as fleeting inspiration, becoming effectively lost in the deluge of other information and priorities. Even as tech organizations tout their use of \u2018data\u2019 in decision making, much of their essential research languishes in low-engagement archives, failing to drive what\u2019s next. <\/p>\n<p><em>Stop Wasting Research<\/em> explores three root causes, then provides ways forward and action ideas to better integrate insights into your product planning and design practices. From preparing research communities and their outputs for extended impacts, to crafting new motivators for putting insights to use, to pushing the right touchpoints with research knowledge \u2013 <em>Stop Wasting Research<\/em> will help you enhance collaboration, amplify learning, increase research literacy, and drive customer-centered launches.<\/p>\n<div class=\"frm_forms  with_frm_style frm_style_rosenfeld-media\" id=\"frm_form_24_container\" data-token=\"ff1b861519dcd467b2b208dbc15624cf\">\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form booknotification frm_pro_form \" id=\"form_booknotification\"  data-token=\"ff1b861519dcd467b2b208dbc15624cf\">\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">Book notification<\/legend>\r\n\r\n<div class=\"frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<input type=\"hidden\" name=\"form_id\" value=\"24\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_24\" id=\"frm_hide_fields_24\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"booknotification\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_24\" name=\"frm_submit_entry_24\" value=\"81c7e5fbac\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/wp-json\/wp\/v2\/product\/187732\/\" \/><div id=\"frm_field_250_container\" class=\"frm_form_field  frm_html_container form-field\"><strong>Sign up to be the first to know about new book releases, sales, events, and more!<\/strong><\/div>\n<div id=\"frm_field_251_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm6 frm_first\">\r\n    <label for=\"field_wvz8f\" id=\"field_wvz8f_label\" class=\"frm_primary_label\">First name\r\n        <span class=\"frm_required\" aria-hidden=\"true\">*<\/span>\r\n    <\/label>\r\n    <input type=\"text\" id=\"field_wvz8f\" name=\"item_meta[251]\" value=\"\"  data-reqmsg=\"This field cannot be blank.\" aria-required=\"true\" data-invmsg=\"Text is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_252_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm6\">\r\n    <label for=\"field_rpp6a\" id=\"field_rpp6a_label\" class=\"frm_primary_label\">Last name\r\n        <span class=\"frm_required\" aria-hidden=\"true\">*<\/span>\r\n    <\/label>\r\n    <input type=\"text\" id=\"field_rpp6a\" name=\"item_meta[252]\" value=\"\"  data-reqmsg=\"This field cannot be blank.\" aria-required=\"true\" data-invmsg=\"Text is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_253_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container\">\r\n    <label for=\"field_bmn6w\" id=\"field_bmn6w_label\" class=\"frm_primary_label\">Email\r\n        <span class=\"frm_required\" aria-hidden=\"true\">*<\/span>\r\n    <\/label>\r\n    <input type=\"email\" id=\"field_bmn6w\" name=\"item_meta[253]\" value=\"\"  data-reqmsg=\"This field cannot be blank.\" aria-required=\"true\" data-invmsg=\"Email is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<input type=\"hidden\" name=\"item_meta[397]\" id=\"field_ahdsa\" value=\"X\"  data-frmval=\"X\" data-invmsg=\"Hidden is invalid\"   \/>\n<input type=\"hidden\" name=\"item_meta[640]\" id=\"field_8lm8n\" value=\"\" data-frmval=\"\"\/>\n\t<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n\t\t\t\t<div class=\"frm_verify\" aria-hidden=\"true\">\n\t\t\t\t<label for=\"frm_email_24\">\n\t\t\t\t\tIf you are human, leave this field blank.\t\t\t\t<\/label>\n\t\t\t\t<input type=\"text\" class=\"frm_verify\" id=\"frm_email_24\" name=\"frm_verify\" value=\"\"  \/>\n\t\t\t<\/div>\n\t\t<input name=\"frm_state\" type=\"hidden\" value=\"1OhwsErdlcQwYauwgkEern6in7RR+jtIEz74ddRqT1U=\" \/><div class=\"frm_submit\">\r\n\r\n<button class=\"frm_button_submit frm_final_submit\" type=\"submit\"   formnovalidate=\"formnovalidate\">Submit<\/button>\r\n\r\n\r\n<\/div><\/div>\n<\/fieldset>\n<\/div>\n<p style=\"display: none !important;\"><label>&#916;<textarea name=\"ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"ak_js\" value=\"198\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><\/form>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>UX research, data science, market research, and other insight-generators fuel decisions in today\u2019s product organizations. Yet many of their crucial insights fail to land with leaders and stakeholders. These insights are experienced as fleeting inspiration, becoming effectively lost in the deluge of other information and priorities. Even as tech organizations tout their use of \u2018data\u2019 &hellip; <a href=\"https:\/\/rosenfeldmedia.com\/books\/stop-wasting-research\/\">Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":187729,"template":"","meta":{"_seopress_robots_primary_cat":"none","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":""},"product_cat":[820],"product_tag":[],"bundled_by":[],"bundle_stock_status":"outofstock","bundle_stock_quantity":null,"bundle_virtual":false,"bundle_layout":"","bundle_add_to_cart_form_location":"","bundle_editable_in_cart":false,"bundle_sold_individually_context":"","bundle_item_grouping":"","bundle_min_size":"","bundle_max_size":"","bundle_price":[],"bundled_items":[],"bundle_sell_ids":[],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/product\/187732"}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/types\/product"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/users\/3"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/media\/187729"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/media?parent=187732"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/product_cat?post=187732"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/product_tag?post=187732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}