These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn\u2019t a nice-to-have, it\u2019s a strategic imperative.<\/p>\n
The Jobs To Be Done Playbook<\/em> helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.<\/p>\n Change makers and transformation agents inside of companies looking to shift focus towards a customer-centric perspective. It\u2019s suited for managers and thought leaders seeking internal alignment around solving customer problems and addressing unmet needs. More specifically, this book is for people who have limited resources and would like to use JTBD in a lightweight manner.<\/p>\n A new way of seeing your customers and their desired outcomes<\/p>\n","protected":false},"excerpt":{"rendered":" These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn\u2019t a nice-to-have, it\u2019s a strategic imperative. The Jobs To Be Done Playbook helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well … Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":187906,"template":"","meta":{"_seopress_robots_primary_cat":"none","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":""},"product_cat":[820],"product_tag":[825,830,831,826],"bundled_by":["187635","187622","187971","187973","187975"],"bundle_stock_status":"instock","bundle_stock_quantity":null,"bundle_virtual":false,"bundle_layout":"","bundle_add_to_cart_form_location":"","bundle_editable_in_cart":false,"bundle_sold_individually_context":"","bundle_item_grouping":"","bundle_min_size":"","bundle_max_size":"","bundle_price":[],"bundled_items":[],"bundle_sell_ids":[],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/product\/187596"}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/types\/product"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/users\/3"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/media\/187906"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/media?parent=187596"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/product_cat?post=187596"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/wp-json\/wp\/v2\/product_tag?post=187596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Who this book is for<\/h4>\n
Key takeaway<\/h4>\n